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Fragrance Guide
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Fragrance Guide Fragrance Guide

Fragrance Strength

Fragrance products consist of a concentration of perfume oils in a solvent.

The amount of perfume oil in a fragrance dictates whether it is an Eau de Parfum, an Eau de Toilette, an Eau de Cologne and so on. It also dictates how long a fragrance product will last on the skin and, of course, its price!

To help explain the difference in strength, we have listed below the types of fragrance products, their concentrations and the average time it takes for the scent to evaporate.


Perfume 5%-30% concentration of perfume oil 6 - 8 hours
Eau de Parfum or EDP 8%-15% concentration of perfume oil 5 - 7 hours
Eau de Toilette or EDT 4%-8% concentration of perfume oil 4 - 6 hours
Eau de Cologne or EDC / Aftershave 3%-5% concentration of perfume oil 2 - 3 hours

The price of a fragrance product will depend on its strength (% of perfume oil) as well as the bottle size. The more alcohol a product contains, the quicker its scent will evaporate. Aftershave has the highest alcohol content.

Although an Eau de Toilette is cheaper, it is not necessarily more economical, as it will not last as long. EDT is the most popular and affordable concentration available.

Fragrances should be kept away from heat and light. Storing fragrance in the fluctuating temperatures and humidity of a bathroom will cause a scent to degrade rapidly.

Identical fragrances may smell differently and also last longer when applied to some peoples' skin than others, this is because of the chemical make up and balance of our skin.


Fragrance Hints & Tips

1. Kept away from heat and light, an unopened fragrance will be good for at least four years.

2. Identical fragrances will not only smell differently also last longer when applied to some people than others. The balance and chemical make-up of your skin is why this is the case.

3. Avoid storing fragrances in bathrooms as the fluctuating temperatures and humidity will degrade the scent rapidly.

4. Exposure to the air should be kept to a minimum, as once opened, the ingredients will deteriorate - this mainly applies to dab-on fragrances more so than sprays.

5. People who are sensitive to fragrance should apply the liquid to clothes as apposed to directly on the skin.

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